Blivit
The innovative guitarless rock band with an... interesting... name, needed an equally interesting identity to match. Once you know the meaning of the word Blivit, "Five pounds of s#!% in a three-pound bag," you can probably see why this was not an easy identity to create. (You should've seen my sketchbook!) So after brainstorming with Brothers From Another's Slap, who wrote the ASP code for Blivit's web site, I decided to go with a slightly less literal concept, and used the image of a fly to... well... get the point across. (If they ever decide to rename the band, I fully intend to be a part of the conceptualization phase... 'cause I'm not burning another sketchbook.)